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The Product Development Cycle

 
Development Philosophy
Product Development Cycle
 


arkTrust begins its community development analysis by looking for disparity between the known lifestyle and housing product preferences of its potential customers, and the existing community products in the marketplace. From there it is a relatively straightforward process to define unmet needs and thus market opportunities.

Next, ParkTrust applies its accumulated development knowledge and industry "best practices" to craft a community design and plan of action to secure the necessary governmental approvals, funding, and work proposals from development partners. Finally, the construction and marketing phases get underway simultaneously, encouraging early lot and home product sales and facilitating as short a marketing cycle as possible.